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background
With the competition “yellow tag” the Vibram society had the intention to enlarge its image by checking out the production of other design products that were not the famous rubber soles invented by the founder of the company of Milan.
project
The project was a communication strategy of large scale that had various phases: the phase of discovering the public; the traditional communication campaign using more media: such as (billboards, publicity on television, particular urban installations etc); the production of new products of design using the rubber sole and of products that sensed the possible partnership with other sectors such as rubber and glass.
All these phases were done using the know-how of the company, and even the billboards were made of rubber. The logo-brand name “Move new people” went together with the whole communication campaign geared towards transmitting the values of the four “brains” of the company: the four areas that the new Vibram would have to point, know-how, technology, design and communication./p>
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