background
In September 2003 Tim Spa invited 4 architectural offices of Italy, including GTP of Turin, to present proposals to re-design the name brand stores “the cell phone”. GTP then asked Project25zero1 to participate in the creative phase of the competition. The race was won and our contribution to the project will be visible in all the new Tim stores. The whole project was obviously the result of a double effort by our studio and GTP and the result is a collective endeavour, however we can tell you that the “relax area” was thought out and planned entirely by Project25zero1. The first store is already open on Via Meravigli in Milan.
project
One of the proposals that Project25zero1 planned consisted of a table/counter adapted for decorating the insides of stores. The forms allow to hide a computer, leaving only the wave structure visible.
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